An e-commerce solution on the Shopify platform
A Shopify store bringing the in-store sample-browsing experience online — including an area calculator for ordering the exact material per m².
BENIO has operated in Trnava since 2005 as the region's largest facade cladding retailer. Its physical store displays over 1,000 real samples customers can take home to compare. It offers more than 120 types of brick cladding and 300 types of stone cladding, alongside paving, vinyl, composite, laminate flooring and doors — plus full-service delivery of materials straight to the construction site.
The goal was to bring the in-store sample-browsing experience into a full Shopify online store — not just a catalog presentation, but a genuine e-shop with a cart and checkout (including Google Pay), where a customer orders the exact amount of material they need.
Designing the e-shop, we tackled several challenges specific to the construction segment.
- Priced per m², packed by the piece
Cladding is priced by the square meter but packaged in fixed units (e.g. 0.63 m² per pack) — without help, a customer easily orders the wrong quantity.
- A diverse range, one presentation
Fired clay brick, concrete imitations, flexible cladding, natural and artificial stone, paving and garden accessories all had to feel like part of one coherent catalog.
- Trust at a distance
A customer used to physically touching a sample in-store needs to be able to make an equally informed decision online.
- A real purchase, not just an inquiry
The product had to be genuinely purchasable — with a cart, shipping calculation and multiple payment methods.
We built the e-shop on Shopify with a catalog split into collections by material type, where every product has its own page with a gallery, price per m² and per pack, and a detailed technical spec table. The key feature is an area calculator right on the product page.
- Catalog split into collections by material type (brick, stone, paving...)
- An area calculator — converting m² into the number of packs needed
- Purchase completed via standard Shopify checkout or Google Pay
- A showcase of the physical store's 17 years of experience and 1,000+ samples
- A cladding-selection advice page emphasizing a personal approach
- A contact page with a map straight to the Trnava store
Analysis and architecture
We analyzed the product range and defined the optimal categorization across collections.
UI/UX design
We designed an interface emphasizing clarity, with an area calculator on every product page.
Shopify implementation
We built the e-shop on Shopify with Google Pay checkout and content pages replacing an in-person store visit.
Migration and launch
We migrated products and content, tested functionality, and launched the e-shop.
The new BENIO.sk e-shop carries the physical store's credibility and expertise into the online world — customers can calculate the exact material quantity themselves and complete a purchase without needing to visit in person.